Students use art to promote water conservation

Students use art to promote water conservation

Commuters riding AppalCart in the Town of Boone or drivers following certain buses have seen a water conservation message thanks to graphic design students in the Department of Art at Appalachian State University.

Posters urging town residents to cut their shower time by two minutes and save five gallons of water have been on the back of two buses that travel routes frequently used by students.

Students in Dr. Marilyn Smith's Idea Lab came up with the concept and design for the water conservation project, which was funded by a Sustainability Arts Grant from the university's Sustainability Council.

Smith is a professor of graphic design in the Department of Art. Her "Idea Lab" is a junior-level graphic design studio that provides students with the opportunity to be immersed in the creative design process. Course topics include innovation methodologies, design processes, visualization, prototyping and testing. Students participate in a project from initial conception to completion.

During the spring semester, students met with Town of Boone Mayor Loretta Clawson to learn about the town's major issues related to water availability and existing campaigns to save water. They discovered a lack of public awareness or concern over the issue and decided to raise public awareness about water use and ways to conserve the town's water resources through banners on the AppalCart buses that are seen by students and the general public as well.

Members of the Idea Lab were Natalie Anthony, Steven DeFoliart, Anna Fletcher, Ken Grier, Jennifer Igel, Martha Moye, Shay Shakleton, Jenna Slawson and Laura Taylor. 

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Posted on December 1, 2011 by ASU News